Mindset Shifts for Freelancing Success

The freelancing lifestyle is marked by a number of distinctive traits, and a bit of murky water to boot...

When aspiring freelancers or start-up side hustlers come into my sphere looking for guidance, they’re often eager and ready to leap into the promise and possibilities of new income and opportunity.

There’s an enthusiasm that, when leveraged correctly, can launch a freelancer into the stratosphere, but that excitement is often poured into the wrong vessel and used to take on unnecessary tasks, prioritize the wrong to-dos…even send an aspiring freelancer in the wrong direction entirely.

FREELANCING IS A BUSINESS ENDEAVOR, NOT AN OPPORTUNITY FOR EMPLOYMENT

Please hear this. Freelancers who approach their gigs like an employment opportunity are simply stepping into the same limitations and stresses they found in their nine-to-five gig. Focusing on the self-employment of it all makes you just that—an employee.

When I hear, “oh I need to tidy up my resume,” or “wow I can’t wait to start looking for jobs,” the business owner in me shudders, because that’s the mindset that traps freelancers in low-paying projects with clients looking for the cheap and easy of it all.

 Treating your freelancing life like a business—not an employment opportunity—means the difference between encountering the same stress and strife you found in your old life and embracing real, impactful freedom through freelancing. In this new freelance life you’re building, knowing your skill is important; finding clients is vital; maintaining the right mindset is everything.

With the right mindset and a solid plan, you replace...

Chasing Jobs 

with

Attracting Your Ideal Client 

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Clinging to Hard, Hustle Work

with

Establishing a Solid Business Serving Others with Your Unique Gifts

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Spending Hours Perusing Job Boards & Crafting Pitches

with

Marketing Your Brand to the Right Customer

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Pouring Your Time into the Jobs You Can Get

with

Using Your Sellable Skill to Make $$$

RUN YOUR FREELANCING BUSINESS LIKE A LITERAL BOSS

Success comes with those subtle-but-significant shifts in your thinking. Be the business owner you know you can be. Market your sellable skill and attract the good-for-you clients. Erase the noise and nonsense that comes with the wrong client—because let’s face it, your wrong client will take twice the energy and demand half the rate.

You have a gift to share, and when you understand that your sellable skill, your magic power, your terrifically-you talent is a service that people need, you can build your business on a solid, sustainable foundation.

It’s time to be bold and brave and just a little bit nerdy. Show the world what you have to offer by building your freelancing business brand.